Gmail, About.me, Amazon, Angel.co, Blogger, Buffer, Google+ Profile, Gravatar, Foursquare, Followus, Pinterest, Sites.Google, Trello, Tumblr, Wordpress.
The 7 Key Details that Make Our Accounts Rank Better
Our team uses a well-defined process, perfected across tens of thousands of builds, that consists of 7 critical elements necessary for top-rankings for brand searches as well as creating keyword relevance for your digital brand. If your social media accounts don’t include these elements, you are potentially missing out on harnessing the full power of each social media platform for your brand.
#1 Consistent Brand Name
This can often be overlooked by outsourced account builders, but your brand name – every time the brand is mentioned – is an implied link according to Google’s link quality patent. We have witnessed first-hand the negative impact that building social accounts using the wrong name can have. It is very important that the name of the social accounts very closely reflects the actual name of the business so as not to confuse the search engine spiders. Your brand mentions and implied links need to be clear to both humans and bots.
#2 Consistent Address and Phone Number
Nearly as important for national brands as for local businesses, a consistent address and phone number on the top social platforms can be effective for creating trust for your brand. Search engines are concerned about ranking “real” businesses and improving their search results. Consistent address and location details helps to cement your digital brand.
#3 Website Link
If this is wrong it can have drastic affects on your brand’s visibility. A lot of care needs to be taken when optimizing social accounts so that the details are gotten correct the first time, giving no opportunity for the search engine bots to be confused about what brand website a particular social account is connected to. There needs to be congruency between social account brand name mentions and actual website links.
#4 Keyword Optimized Description and Tags
Keyword optimized content is important for your website and equally so for your brand and social accounts. Just like a website, your social accounts should clearly tell the search engines about your brand- what it does, what niche it is in, the products and services offered, and the areas served.
#5 Images and Profile Pictures
Images are an important but often overlooked element in quality social account design. Images should be named with a keyword, some platforms will strip out the image name, but not all. And any keyword relevancy you can create for a brand is important. Also, Google sets special value in indexing images and photos, the more rich media elements your social profiles contain, the better they will index in Google.
#6 We Never Create Duplicates
Duplicate social accounts will do more harm to a digital brand than any perceived value from the extra back link it gains. Brands with multi-locations need to ensure that special care is taken when creating social accounts for multiple locations or franchises. We have a preferred method but can accommodate custom requests for multi-location brands with an existing social account strategy.
#7 Interlinked Social Web
We use social connector accounts, like Gravatar, Blogger, YouTube and About.me, to help interlink your entire digital brand of social accounts. This web of branded accounts – implied links and brand mentions for your company – can assist in indexing and help in ranking for branded searches.
All Social Essential Accounts plus, Angelfire, Behance, Bravesite, Bookmax, BuzzFeed, Dailymotion, Digg, Diigo, Disqus, Edublogs.org, Issuu, Livejournal, Medium, minds.com, MySpace, Pen, Quora, Reddit, Scoop.it, Slideshare, Soup, Strikingly, StumbleUpon, Weebly, Wikidot, Wiki.answers.com, Yola.
The 7 Key Details that Make Our Accounts Rank Better
Our team uses a well-defined process, perfected across tens of thousands of builds, that consists of 7 critical elements necessary for top-rankings for brand searches as well as creating keyword relevance for your digital brand. If your social media accounts don’t include these elements, you are potentially missing out on harnessing the full power of each social media platform for your brand.
#1 Consistent Brand Name
This can often be overlooked by outsourced account builders, but your brand name – every time the brand is mentioned – is an implied link according to Google’s link quality patent. We have witnessed first-hand the negative impact that building social accounts using the wrong name can have. It is very important that the name of the social accounts very closely reflects the actual name of the business so as not to confuse the search engine spiders. Your brand mentions and implied links need to be clear to both humans and bots.
#2 Consistent Address and Phone Number
Nearly as important for national brands as for local businesses, a consistent address and phone number on the top social platforms can be effective for creating trust for your brand. Search engines are concerned about ranking “real” businesses and improving their search results. Consistent address and location details helps to cement your digital brand.
#3 Website Link
If this is wrong it can have drastic affects on your brand’s visibility. A lot of care needs to be taken when optimizing social accounts so that the details are gotten correct the first time, giving no opportunity for the search engine bots to be confused about what brand website a particular social account is connected to. There needs to be congruency between social account brand name mentions and actual website links.
#4 Keyword Optimized Description and Tags
Keyword optimized content is important for your website and equally so for your brand and social accounts. Just like a website, your social accounts should clearly tell the search engines about your brand- what it does, what niche it is in, the products and services offered, and the areas served.
#5 Images and Profile Pictures
Images are an important but often overlooked element in quality social account design. Images should be named with a keyword, some platforms will strip out the image name, but not all. And any keyword relevancy you can create for a brand is important. Also, Google sets special value in indexing images and photos, the more rich media elements your social profiles contain, the better they will index in Google.
#6 We Never Create Duplicates
Duplicate social accounts will do more harm to a digital brand than any perceived value from the extra back link it gains. Brands with multi-locations need to ensure that special care is taken when creating social accounts for multiple locations or franchises. We have a preferred method but can accommodate custom requests for multi-location brands with an existing social account strategy.
#7 Interlinked Social Web
We use social connector accounts, like Gravatar, Blogger, YouTube and About.me, to help interlink your entire digital brand of social accounts. This web of branded accounts – implied links and brand mentions for your company – can assist in indexing and help in ranking for branded searches.
All Social Essential and Social Fortress Accounts plus, 4shared.com, Able2know.org, All4webs.com, Answers.informer.com, apsense.com, ask.fm, authorstream, Blurb.com, Bokmarkee, Contactup.io, Deviantart, Evernote, feedbooks.com, forums.adobe, Getpocket, giphy.com, Github, Growthhackers.com, Imgur, instructables.com, intensedebate.com, jigsy, Jimdo, Justpaste.it, Kickstarter, Magcloud, myopportunity.com, Onenote, paper.li, Pastebin.com, Plurk, Referralkey, Remote.com, Scoop.it, Scribd, Skillshare, implesite.com, slashdot.org, Start.me, Tinychat.com, Viki, Wattpad.
The 7 Key Details that Make Our Accounts Rank Better
Our team uses a well-defined process, perfected across tens of thousands of builds, that consists of 7 critical elements necessary for top-rankings for brand searches as well as creating keyword relevance for your digital brand. If your social media accounts don’t include these elements, you are potentially missing out on harnessing the full power of each social media platform for your brand.
#1 Consistent Brand Name
This can often be overlooked by outsourced account builders, but your brand name – every time the brand is mentioned – is an implied link according to Google’s link quality patent. We have witnessed first-hand the negative impact that building social accounts using the wrong name can have. It is very important that the name of the social accounts very closely reflects the actual name of the business so as not to confuse the search engine spiders. Your brand mentions and implied links need to be clear to both humans and bots.
#2 Consistent Address and Phone Number
Nearly as important for national brands as for local businesses, a consistent address and phone number on the top social platforms can be effective for creating trust for your brand. Search engines are concerned about ranking “real” businesses and improving their search results. Consistent address and location details helps to cement your digital brand.
#3 Website Link
If this is wrong it can have drastic affects on your brand’s visibility. A lot of care needs to be taken when optimizing social accounts so that the details are gotten correct the first time, giving no opportunity for the search engine bots to be confused about what brand website a particular social account is connected to. There needs to be congruency between social account brand name mentions and actual website links.
#4 Keyword Optimized Description and Tags
Keyword optimized content is important for your website and equally so for your brand and social accounts. Just like a website, your social accounts should clearly tell the search engines about your brand- what it does, what niche it is in, the products and services offered, and the areas served.
#5 Images and Profile Pictures
Images are an important but often overlooked element in quality social account design. Images should be named with a keyword, some platforms will strip out the image name, but not all. And any keyword relevancy you can create for a brand is important. Also, Google sets special value in indexing images and photos, the more rich media elements your social profiles contain, the better they will index in Google.
#6 We Never Create Duplicates
Duplicate social accounts will do more harm to a digital brand than any perceived value from the extra back link it gains. Brands with multi-locations need to ensure that special care is taken when creating social accounts for multiple locations or franchises. We have a preferred method but can accommodate custom requests for multi-location brands with an existing social account strategy.
#7 Interlinked Social Web
We use social connector accounts, like Gravatar, Blogger, YouTube and About.me, to help interlink your entire digital brand of social accounts. This web of branded accounts – implied links and brand mentions for your company – can assist in indexing and help in ranking for branded searches.
